GLOBAL IMPACT PROJECTS
Jack works with tourism boards, international organisations, and global partners to design and deliver large-scale endurance-led projects that drive destination visibility, participation, and long-term impact. His work combines elite performance, community engagement, and cinematic storytelling to position regions on the global stage — not just as places to visit, but as environments that inspire movement, wellbeing, and connection.
Delivered across Asia, the Middle East, Europe, Australia, and the United States, these projects are built to create measurable outcomes for tourism, public health, and brand storytelling, while leaving a lasting legacy for the communities
Thailand National Cycling Tourism Initiative
CLIENT: Tourism Authority of Thailand (TAT) & Thai Airways
CATEGORY: National Tourism & Destination Activation
PROJECT OVERVIEW: A nation-long endurance and storytelling project delivered in partnership with the Tourism Authority of Thailand and Thai Airways, designed to position Thailand as a world-class cycling destination.
The project traversed key regions across the country, combining long-form endurance riding with high-end media production, community engagement, and collaboration with local tourism bodies. Beyond global exposure, the initiative worked at ground level—engaging regional stakeholders, highlighting under-represented destinations, and demonstrating how cycling tourism can be used as a sustainable economic and cultural driver.
The campaign generated international visibility, strengthened Thailand’s cycling tourism narrative, and contributed to the long-term development of the region’s adventure tourism ecosystem.
Indonesia National Tourism Initiative
CLIENT: Indonesian Tourism Authority
CATEGORY: Destination Discovery & Global Storytelling
PROJECT OVERVIEW: A multi-island exploration and media project delivered in collaboration with the Indonesian Tourism Authority, focused on uncovering and showcasing lesser-known cycling destinations across Indonesia and Java.
Working alongside a dedicated media team, the project combined endurance exploration with cinematic storytelling to reveal regions rarely seen by international audiences. Content was distributed through official tourism channels and global platforms, positioning Indonesia not only as a travel destination, but as a country of depth, diversity, and adventure beyond its most well-known locations.
The project helped expand Indonesia’s cycling tourism narrative while providing the Tourism Authority with premium, globally relevant media assets.
Bhutan Tourism Initiative
CLIENT: Bhutanese Tourism Authority
CATEGORY: National Strategy, Tourism Development & Capacity Building
PROJECT OVERVIEW: A multi-year engagement with the Bhutanese Tourism Authority, encompassing three separate national projects designed to explore, document, and strategically develop cycling tourism within the Kingdom of Bhutan.
Beyond endurance exploration and cinematic documentation, the initiative evolved into a high-end tourism strategy—culminating in the creation and delivery of exclusive, small-group cycling expeditions for international riders. The project prioritised local employment, capability building, and long-term legacy, with Bhutanese staff trained and embedded throughout the process.
Following the projects, ongoing mentorship was provided to local entrepreneurs, supporting sustainable tourism development and reinforcing Bhutan’s positioning as a premium, values-driven adventure destination.
Taiwan: World-First Cycling Activation
CLIENT: Taiwan Tourism Administration
CATEGORY: Community Engagement & Global Inspiration Campaign
PROJECT OVERVIEW: A national cycling activation delivered in partnership with the Taiwan Tourism Administration, centred around a world-first endurance project designed to inspire participation, ambition, and self-belief.
The campaign blended large-scale public interaction with storytelling and challenge-based engagement, reaching hundreds of local riders and communities. Rather than focusing purely on elite performance, the project invited people at all levels to engage, challenge themselves, and re-frame what they believed was possible.
The initiative strengthened Taiwan’s reputation as one of the world’s most cycle-friendly nations while embedding cycling as a platform for personal growth and community connection.
Garuda Indonesia – Cycling Executive Program
CLIENT: Garuda Indonesia & Tourism Western Australia
CATEGORY: International Tourism Exchange & Government Activation
PROJECT OVERVIEW: A landmark international cycling exchange delivered in partnership with Garuda Indonesia and Tourism Western Australia, involving the chartering of two private aircraft and the mobilisation of 150 Indonesian cyclists to Perth.
The program delivered a two-day intensive cycling and cultural experience, attended by government officials, senior military representatives, and airline leadership, including the CEO of Garuda Indonesia. Designed as both a diplomatic and tourism initiative, the project demonstrated the power of sport-led experiences to drive international visitation and long-term tourism relationships.
The initiative directly contributed to sustained growth in cycling tourism between Indonesia and Western Australia.
Munda Biddi Dreaming – Youth Engagement Project
CLIENT: Oqea
CATEGORY: World-Record Challenge, Education & Community Impact
PROJECT OVERVIEW: A world-record attempt along the Munda Biddi Trail—the longest continuous off-road cycling trail in the world—designed to elevate Australian outdoor infrastructure on a global stage.
The project extended far beyond the record itself. Along the route, presentations were delivered to remote schools, using the journey as a framework to discuss goal-setting, resilience, and the importance of dreaming big. The initiative combined endurance performance, education, and storytelling to create lasting community impact.
The project generated international exposure and delivered an estimated local media value exceeding AUD $100,000, while reinforcing the Munda Biddi Trail as a globally significant adventure asset.
The Outride Rally – USA Cycling Initiative
CLIENT: Specialized Bicycle Components & Outride
CATEGORY: Community Health, Leadership & Social Impact Activation
PROJECT OVERVIEW: A multi-day endurance and community activation delivered in partnership with Specialized Bicycle Components—the world’s largest cycling brand—and Outride, a leading non-profit dedicated to improving youth mental, social, and cognitive health through movement.
The rally travelled north from Monterey to Windsor, passing through San Francisco, and was designed as a moving platform for community engagement rather than a singular endurance event. Along the route, a series of structured activations brought together local communities, educators, and leaders to highlight the measurable benefits of physical activity on emotional regulation, cognitive development, and social connection.
The initiative was supported by staff from both Specialized and Outride, with senior leadership actively participating—including the CEO of Specialized Bicycle Components and a commanding officer from the United States Marine Corps. The project received national media coverage and delivered tangible, measurable community impact, reinforcing movement as a powerful tool for public health, leadership development, and social resilience.