ABOUT JACK
Jack Thompson is a world-record endurance athlete and founder working at the intersection of extreme sport, global storytelling and leadership performance.
Through ambitious endurance projects, Jack collaborates with brands, tourism boards and international organisations to create large-scale cycling initiatives that showcase destinations, raise funds for non-profits and explore the limits of human performance.
Alongside these projects, Jack works with leaders and teams to translate lessons from extreme environments into practical approaches to discipline, resilience and long-term execution.
Jack didn’t set out to become a world-record endurance athlete.
After completing a degree in Construction Management and Economics, he entered the corporate workforce. On paper the path made sense. In reality, he lacked purpose, autonomy and a creative outlet.
Eventually he handed in his notice and decided to take a risk.
the timeline
2017 - Time in rehabilitation. A hard reset that forced Jack to better understand how his mind operates.
2018 - Partnered with tourism boards to deliver cycling-led marketing projects.
2019 - Relocated to Spain after securing corporate sponsorship to pursue global endurance projects.
2020–2022 - Set multiple world records while raising over €500,000 for non-profits through extreme cycling challenges.
2023 - Shifted focus toward larger, multi-region global projects.
2024 - In 2024 Jack was diagnosed with ADHD, which helped him better understand how his mind operates under pressure and sparked a deeper interest in neurodivergent thinking in high-performance environments.
He also began delivering structured performance workshops for organisations.
2025 - Co-founded OVERCOME Labs with Special Forces veteran Andy Williams to build applied performance systems beyond sport.
2026
Jack’s work now operates in two environments.
Global endurance projects
Large-scale cycling challenges that test the limits of execution while creating powerful storytelling platforms for destinations, partners and communities.
Leadership and performance systems
Through workshops, keynotes and OVERCOME Labs, Jack explores how discipline, resilience and neurodivergent thinking influence performance inside organisations and leadership teams.
Jack’s work sits at the intersection of endurance, leadership and human potential — using extreme environments as a testing ground for ideas that apply far beyond sport.